Augmentum

Frequently Asked Questions

FAQs

Keen to learn more? Well…

Influencer marketing utilises endorsements from personalities who have social influence in their niche to promote your products and brand.

Their audiences trust and value the influencers' opinions: leveraging this makes for an effective medium of marketing.

Influencers are becoming more and more prominent by the day. From venture capital investment; to starting their own companies; and even to being hired by brands for in-house marketing!

The creator economy is booming - use influencers to grow with it.

Anyone with a social media audience! Here's the industry standards for categorising influencers:

Nano-Influencer: 1,000 - 10,000

Micro-Influencer: 10,000 - 50,000

Macro-Influencer: 50,000 - 500,000

Mega-Influencer: 500,000+

(numbers correspond to Instagram follower count)

Finding and partnering with the right influencers can be hard. Just some common pain points include: identifying influencers perfectly suited to your brand; reaching out to them; and negotiating contracts.

That's where we come in: full-service, done-for-you influencer marketing campaigns.

We know the space, and we'd love to get to know your brand. Drop a line and say hello!

Absolutely! It returned an average 578% ROI in 2020, with the better executed campaigns hitting 1300%

Yes, you read that right. That's why influencer marketing has become a prominent part of brand marketing campaigns globally. 

Low Engagement. ASA Regulations. Inauthentic Partnerships. Contract Loopholes. Follower Fraud...

If it were easy, every brand would be running in-house influencer marketing. It's tough to navigate the many challenges: that's why brands turn to agencies. Our knowledge in the field enables us to handle all these difficulties if they arise.

By tracking all the data, not just the vanity metrics.

We use multiple analytic platforms to track everything: the full sales funnel, Earned Media Value (EMV), growth rates and so much more!

You're still curious...

Have a burning question you need answered? Message us with “FAQ” and we’ll be in touch!